Greenlab Group - Creative Branding & Digital Agency Jakarta | Indonesia
Nu Oceana

When Life gives you lemon...

Scope of Work:
  • Corporate Identity (logo)
  • Stationery
  • Digital Graphic Element
  • Website Design & Development
  • Mobile Application (android & ios)
Project Summary:

How do we brand Nu Oceana as THE sea salt based drink in Indonesia? It has natural ingredients, no preservatives and re-hydration properties. While it has the characteristics of a sports drink, our direction was lifestyle. We imagined people walking casually instead of desperately trying to catch their breath with Nu Oceana in their hands The name suggests a stroll along the beach and we added lemon as something familiar thus removing the barrier to sample.