Jagoan Premi is an aggregator for insurance products. Greenlab worked closely with the Indosurance group to develop the core and positioning of the brand. From Brand identity, to stationary, to digital graphic elements, we ensure that it speaks to the younger target demographic.
To strengthen the trust between the brand and its target audience, we created a Hero character that adapts itself to the type of insurance they are interested in. Designed to be friendly and Trustworthy, the logo on his chest changes according to the type of insurance it is championing.